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Natural & Organic In-Store Marketers, Brand Ambassadors Coast to Coast

Brand Innovation through Event Marketing

By  Heather Fier January 5, 2018
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Innovation often comes directly from the consumers when brands listen to what the people want. Event marketing gives brands a special opportunity to tap into their consumer’s needs and wants.

In an interview with Shane Chambers, Krave General Manager, he mentions that consumer feedback is one of the most important part of their company’s innovation philosophy, We have a very robust innovation pipeline for the Krave brand. Strategically, all Krave innovation starts with the consumer. We talk regularly to our consumers, and any Krave innovation concept is rooted in a consumer need.”

What feedback are your looking for to spark innovation with your brand?  What do you want consumers to give you feedback on regarding your products?  

Get more out of your demos by taking the opportunity to connect with your audience to collect this crucial feedback at the demo table. We can add very specific questions to your demo reports to draw out the information you need!

  • What flavor do you wish we made?
  • What scent do you wish we had available?
  • What do you hope we never change about our products?  
  • What nutritional make-up do you wish we had available?  More protein? Less fat? Less sugar? More superfood ingredients?
  • What demographic seemed most interested in the products?  What demographic seemed least interested in the products?

Let the consumers tell you what they want to make it easier for you to create a new items in your line-up!  This will keep them coming back to your brand over and over again when they see you value their opinions. At demos, the reps have this opportunity for direct conversations with the customers.  This interaction is priceless when it sparks a successful new product launch thanks to that feedback!

Connect with our team today to develop an event marketing plan that makes the most of each consumer’s feedback.

5 Tips to be the Best Brand Ambassador

By  Heather Fier January 10, 2018
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Partnering the best brand ambassadors with a perfectly aligned brand is a challenge sometimes, but the best demonstration companies and instore marketing agencies are able to make magic happen despite the hurdles.  A huge part of the reason we developed a detailed brand ambassador database is because we saw a disconnect between the brand ambassadors and the companies looking for representation.

There are so many great event opportunities and many times the perfect representative for a product does not know about an opportunity that they would LOVE to be a part of until the event is already happening. 
We are aiming to help great brand ambassadors and awesome companies connect and make magic happen with hugely successful events across the country.

The best brand ambassadors craft a resume that attracts the perfect brands, opportunities and events.

In order to help you get noticed for events that you would love to be a part of, we wanted to give you some tips on developing a knock-out brand ambassador resume to market yourself and secure the gigs that will fit you perfectly.

1) Manufacturers are searching for local demonstrators that mesh well with their brand. 

In order for you to stand out from the crowd, you want to express what is special about you and what might make you just the right person for a particular event. Do you love hiking? Motocross? Technology? Baking? Skiing? Don’t be shy! Sharing what you love will allow you to find opportunities that align with you best and will ultimately be the most fun and successful.

A company is going to want to book two very different brand ambassadors to work at a yoga festival and a video game expo. If you some across as bland and don’t give clients a glimpse at what you are passionate about, you may get overlooked for a great opportunity or book yourself for events that really don’t align with who you are.

2) Consider your limits.

Don’t over commit yourself on projects by spreading yourself thin on travel or overbooking. You will provide brands a better service if you don’t take on opportunities that really are not a good fit. You can set the mileage radius around your home that you’d like to work. Yes, casting a wide net will lead to more opportunities being available to you, but don’t overdo it.

Burn out can impact your enthusiasm and the quality of your work. The same rule applies with over booking yourself. Many brand ambassadors try to pack in too much and the quality slips quickly. Working at at a trade show all weekend is exhausting; you deserve to give yourself a day of rest after that before jumping into the next event.

3) Do you want to travel with the brand?

There are many, many types of events out there from the basic in store sampling event to national campaigns that tour the country on a month long bus trip. Depending on your circumstances, maybe traveling the country promoting gelato for a month is out of the question, or maybe it is just the sort of adventure you’ve been hoping for.

We all have our own strengths and there is an event available for every type of brand ambassador, so keep your ideal opportunities in mind, so you know what to watch for.

4) Don’t commit to a job unless you are going to follow through.

The number one frustration for coordinators and brands is a brand ambassador canceling last minute. Obviously, emergencies do happen occasionally. It is very often clear when a brand ambassador “flakes” and it was not an actual emergency. When someone cancels last minutes for a slightly better or more lucrative opportunity, they go directly to the blacklist with brand or agency. If you commit to an event, be loyal to that commitment and follow through. It is hard to regain trust once you’ve lost it.

“When someone cancels last minutes for a slightly better or more lucrative opportunity, they go directly to the blacklist with brand or agency.”

5) Keep growing and learning. 

Keep building your experience and network by taking on new opportunities that are interesting and exciting to you. 
As you develop new skills and interests, new opportunities and connections will come up.  Developing your hobbies and passions makes you special; the brands who are a perfect fit for you will appreciate these unique qualities about who you are.

Lastly, ALWAYS focus on doing a great job at each event you are work. The brand ambassador industry is a small community and once you trash your reputation, it will be incredibly hard to rebuild. Follow through and deliver on your promises and brands will keep coming back to work with you event after event. 

If you are interested in opportunities in the natural and organic industry, please contact us here. Our brands are looking for those who are eco-conscious, outdoorsy, worldly, outgoing, fit, and friendly… among other qualities.


When is the Best Time to Schedule Your Demo?

By  Heather Fier January 13, 2018
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    Timing of a demo is extremely important. Most folks make the assumption that in order for a demo to be effective, you want as many people as possible stopping at your demo table during your event.

    While there is something to be said about the quantity of the shoppers, the most important factor is the QUALITY of the shoppers that visit the demo table.

    For example, if you are planning a demo sampling event for a new line of organic baby food for babies 6 months and older, you would be missing your mark by booking a demo on a weekend from 11-3pm.

    While you’ll see a lot of shoppers during the premium weekend time slot, the percentage of shoppers who are in your target demographic will be really low. As almost any new mother will tell you, she is probably not going to be shopping mid-day on a weekend.

    Statistics show that most likely the woman is the decision maker in the baby food dept. If a mother is staying-at-home all week with the baby, she is going to want to get out on the weekend and enjoy time with friends and family while she has help from her partner. Most likely, shopping will be done during the week during the baby’s nap time or in the evening when she can sneak out.

    Natural Selection Promotions completed a campaign for this exact type of product a few years ago, we found that demos completed on weekdays saw slightly less shoppers, but sold twice as much. Overall, the conversion rate, number of sales divided by the number of shoppers who stopped at the demo table, ended up much higher at the weekday demos. Due to this, we ended up running the campaign on weekdays only after a few test demos.

    This is just one of many examples that demonstrate how important it is for you to step into your target demographics’ shoes and imagine when they will actually be doing the bulk of their grocery shopping.

    On the weekend, a shopper may run into the store to pick up a sandwich for lunch or a case of beer before heading to an afternoon BBQ, but they may not be in the mood to be receptive to purchasing a new grocery item.

    Be smart with your marketing budget and target the right shoppers, rather than just casting a wide and expensive net and hoping to catch a few new buyers in the process.

    If you have questions about demo coordination services from Natural Selection Promotions, give us a call or send an email to us today. We are always happy to discuss your needs.