About us

Natural Selection Promotions, Inc. prides itself on representing outstanding products. We partner with companies that not only commit themselves to creating delicious and healthful food, but who have strong social convictions. We have worked to develop and amazing national network of brand ambassadors and in-store marketers and service our clients needs in-store, at trade shows, festivals and anywhere else your brand needs to go.

Our history

Natural Selection Promotions, Inc. was started in San Diego, CA in 2001 by Penny Hemingway. The company worked within its local natural foods markets, developing a solid reputation of success.

Dedicated efforts to properly represent clients and a broad background in nutrition and hospitality services quickly made NSP a leader in their industry in San Diego. In 2003, NSP expanded services to all of Southern California and the NSP family continued to grow. 

In 2007, after several years of serving as the leading in-store marketing company for natural foods in Southern California, Natural Selection Promotions, Inc. expanded further to service the Western US. Service area grew to Northern California, Nevada, Arizona, New Mexico, Washington, Oregon, Texas, Hawaii, Utah & Colorado. NSP  created a dynamic in-store demo marketing team that comfortably completed hundreds of in-store marketing demonstrations weekly, maintaining a balance between a professional and friendly, family-feel.

In 2016, another NSP had another wave of growth to support our clients on a larger scale. NSP expanded to the East coast in order to assist with campaigns at Fresh Thyme Farmers Markets across the Midwest. Our network of natural and organic in-store marketers grew and now includes over 3,000 amazing brand ambassadors who are passionate about what they do.

In 2018, we continue to help brands with their experiential and in-store marketing efforts from coast to coast. We have been with many of our clients since the natural/organic channel was tiny and are so proud to see how successful they have become. 

OUR leadership

Heather Fier & Penny Hemingway

before their presentation on setting up an engaging demo campaign at Whole Foods Jamboree (Tustin, CA)

awarded top agency

Natural Selection Promotions was selected as Chief Marketer’s PROMO 100 Top Shops in 2013 – 2016!  

PROMO 100 Top Shop is an annual list of the TOP 100 promotional agencies in the US. We are so honored to be among the marketing industry leaders! NSP was recognized for our creative approach to experiential marketing campaigns for our clients ranging from the Thai Trade Commission to SmartyPants Vitamins.

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